Who We Are?
Health markets. Unlocked.
Expanding markets and empowering pharmaceutical brands across Latin America.
At Orión Frontier Solutions S.A.S., we support health-sector companies in their regional launch and consolidation, transforming uncertainty into rapid market entry and delivering sustainable results. Our goal is to be the strategic partner that connects our clients’ innovation with Latin American health systems, based on:
- Market expertise by experience. Over 32 years launching countries from scratch, therapeutic lines, and positioning 100+ products across Colombia, Ecuador, Peru, Mexico, and Central America.
- High-level network. Decades building alliances with distributors, pharma chains, CMO/CDMO, and medical opinion leaders to enable key collaborations that speed access and strengthen commercial presence.
- Regulatory mastery. Personalized roadmaps for sanitary registrations (food, supplements, ethical medicines, and OTC) before INVIMA and homologous agencies—minimizing approval time and mitigating risks with a preventative approach..
- Financial planning. As a financial ally, we define macro and market assumptions, analyze growth drivers (price, volume, expansion, portfolio), and project long-term financial statements, including scenarios to evaluate upsides.
Less uncertainty. Faster market entry. Sustainable results.
Mission
Connect our clients’ global vision with flawless local execution.
Vision
Integrity, precision, closeness, growth mindset.
Leadership
Henry Olmos Posada is a senior executive with over 35 years in the pharmaceutical industry and a proven track record of turning challenges into growth opportunities. As Founder & Executive Director of Orión Frontier Solutions and former Executive Vice President of Procaps and other major firms, he has led market entries from the ground up, launched key therapeutic lines, and positioned companies at the top in prescription and market share across Latin America. His strategic vision—reinforced by executive programs at Yale and Kellogg—enables him to integrate multidisciplinary teams, optimize resources, and design financial and regulatory plans that ensure sustainable revenue and a positive impact on patients and shareholders.
“Expanding is not just entering new markets; it's building trust that transcends borders.”
Services
Less uncertainty. Faster market entry. Sustainable results.
Below, we present our five key services, along with real examples of how Orión has achieved tangible results for international companies.
Market entry consulting
We accelerate entry by reducing regulatory risks.
Market intelligence
We detect opportunities ahead of competitors.
Business models
We design scalable and adaptable structures.
Regulatory advisory
We simplify processes and ensure agile compliance.
Brand & commercial strategy
We build solid positioning in new markets.
Casos de éxito
Lanzamiento simultáneo de portafolio nutracéutico en Colombia y Perú.
Diseño de estrategia comercial híbrida duplicando participación en un mercado nuevo.
Sectors we support
Each sector benefits from our regional expertise, strategic network, and technical rigor to ensure an efficient and sustainable market entry.
Pharmaceutical industry (ethical and OTC medicines)
We advise both major laboratories and companies specialized in launching ethical and OTC drugs, optimizing regulatory approvals, distribution channels, and commercial partnerships.
Biotechnology (R&D to scale-up, CMO/CDMO contracts)
We support R&D and scale-up projects for biotechnological products, from designing regulatory pathways to negotiating manufacturing contracts with CMO/CDMO partners.
Consumer health (self-care, supplements, devices in retail/digital)
We support the entry of self-care solutions, supplements, and wellness devices by combining market research with positioning and loyalty strategies across retail and digital channels
Medical devices (certification, network establishment for hospitals)
We guide the certification, registration, and commercialization of medical equipment and instruments, establishing networks of distributors and hospital integrators to accelerate adoption.
Nutraceuticals (functional ingredients, regulatory claims, alliances)
We facilitate the introduction of functional ingredients and nutraceutical formulas by managing regulatory approvals, claim validation, and partnerships with specialized manufacturers and distributors.